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Privacy Policy

Privacy and Security Policy

Effective 1st October 2007
Your Privacy and the Security of Your Personal Information Is Very Important to Us
dESSYtRENDS Ltd doing busin

ess at ("dt") values our customers and guests and respects your concerns about online security and privacy. We believe in providing you with a safe and secure experience in fashion, style, and shopping. Our Privacy and Security Policy is intended to protect your privacy and ensure that your personal information is handled in a safe and responsible manner. By using our website, you consent to the collection and use of your personal information. In addition to reviewing our Privacy and Security Policy, you should also read our Terms of Use. Your use of constitutes your agreement to its terms and conditions.

Our Privacy and Security Policy Will Change Over Time
Because we continue to develop and take advantage of technologies to improve the services we provide, our policies will change over time. We encourage you to refer to this Privacy and Security Policy from time to time to stay abreast of our most current privacy policy practices. If you are a registered member or subscriber of, we may notify you by e-mail of material changes to our Privacy and Security Policy using the most current e-mail address you have provided to us. Your continued access and use of will constitute your acceptance of any changes or revisions to our Privacy and Security Policy.

Summary of Our Privacy and Security Policy
This Privacy and Security Policy explains and summarizes how we collect, use, and protect your personal information as you interact with us online and through our customer and technical support. This Privacy and Security Policy explains:

  • What information dESSYtRENDS Ltd gathers from users of
  • How dESSYtRENDS Ltd uses the personal information that you share with us and that we learn about you because of our relationship.
  • How dESSYtRENDS Ltd uses "cookies" and "IP Addresses."
  • What personal information, if any, dESSYtRENDS Ltd may share about you with others and the conditions that protect your information if it must be shared.
  • What kind of security measures dESSYtRENDS Ltd takes to protect your information from loss or disclosure and how dESSYtRENDS Ltd will inform you in the event of a security breach.
  • The circumstances under which you can access your personal information you have shared with dESSYtRENDS Ltd and have that information corrected, restrict dESSYtRENDS Ltd's use of that information, and even have it removed from our records.
  • Other things you should know about privacy and dESSYtRENDS Ltd.

The Type of Information Collects About You
ddESSYtRENDS Ltd collects information that you provide to us or that we learn about you from your use of We receive and store information you enter on or give to us in any other way. For example, you may provide information to when you register, sign-in, search, add items to your shopping cart, participate in a test profile or survey, request our e-mail newsletters, or communicate with dESSYtRENDS Ltd's customer service. As a result of those actions, you might supply us with such information as your name, address, phone number, e-mail address, and personal shopping and product preferences. We also automatically receive and store certain types of information whenever you visit We might also receive information about you from other sources, such as in providing you special offers that we think will be of interest, and we may add that information to our account information.

How dESSYtRENDS Ltd Uses Information About You
We use information we have collected about you to provide you with the very best fashion and personal style news, products and services, and shopping experience.

We do not sell your personal information to third parties for any reason.
We do not disclose your personal information to unaffiliated third parties who may want to offer you their own products and services unless you have requested or authorized us to do so.

We may share your personal information with third parties or affiliates of dESSYtRENDS Ltd where it is necessary for us to complete a transaction or do something you have asked us to do. For example, we might need to provide your personal information to retailers whose merchandise is featured on so they can process and fulfill your request to buy merchandise.

We may share your personal information to third parties or affiliates of dESSYtRENDS Ltd with whom we have contracted to perform services on our behalf. All companies that act on our behalf are contractually obligated to keep the personal information we provide to them confidential and to use the personal information we share only to provide the services we ask them to perform.

We may disclose personal information about our customers as permitted or required by law, such as in connection with a subpoena or similar legal process, or in connection with a merger, acquisition, or bankruptcy, as discussed further below.

We try to provide you with the information you need to make informed reasonable choices with respect to how uses or shares your information. dESSYtRENDS Ltd collects and uses personal information from you in several ways:

Website Usage
dESSYtRENDS Ltd or dESSYtRENDS Ltd's authorised service providers may observe activities, preferences, and transactional data (such as your IP address, browser type, and operating system) relating to your use of We may use this collected or logged information in order to provide better service, to facilitate our customers' use of the website, to track usage of the website, and to address security hazards. dESSYtRENDS Ltd, or one of dESSYtRENDS Ltd's authorized service providers, may use this information to track aggregate traffic patterns throughout We may use aggregated, statistical information to describe our customer audience, products and services, and to develop partnerships with third parties to offer products and services in which we believe our customers will be interested. For example, if 30 percent of our customers are interested in the latest handbags and accessories, we may share that statistic with handbag and accessory retailers in order to offer through the type of merchandise our customers want.

Online Transactions
We collect information about you when you use our website. You may visit our site without registering, but if you wish to add merchandise to your shopping cart, take a test, create a shopping book, "Shop Together," or use other special features offered on our site, you will need to provide us with certain information, including your name, address, phone number, and e-mail address, to open an account with us. We will assist you in creating a user ID and a password to protect your account information.

At this time, when you request to purchase items in your shopping cart, we will forward your request and basic account information to the retailer or ecommerce service provider. When you provide personal financial and other personally identifiable information to the retailers or service providers featured through, the sales transaction will occur on the retailer's or service provider's site and not on As such, the financial and personally identifiable information you provide in placing your order is controlled by that retailer or service provider. In the future, may conduct some or all of these sales transactions itself, but at this time, it only facilitates your requests.

If you provide to us information about a friend through the "Invite a Friend" section of, we will first contact that friend by e-mail to confirm that the friend wishes to participate in activities and consents to having personal information about him or her collected and retained by If your friend does not consent to our use of his or her contact information, we will delete it from our records.

dESSYtRENDS Ltd may offer Open Group Tests ("OGT"). To take our OGT, you and any of your friends who may wish to participate must be registered with Through our comparative scorecard, dESSYtRENDS Ltd will allow you to create a list of your friends and to compare your results with theirs. It works like this: You tell us whom to invite; our technology invites them on your behalf to participate in the OGT. Once your friend takes the test, you will receive an e-mail notice from dESSYtRENDS Ltd that his or her results are in. On the "results" page, which every invited participant can access and review, you can see their OGT results, first name, and e-mail address, and how you match up in certain categories. You can view your "personal invitation list" and who has yet to participate. The personal invitation list can only be seen by you as the inviter.

Our "Shop Together" feature operates in a similar fashion. Each friend that you ask us to invite on your behalf to shop together with you must also be registered with We will e-mail you when your friend is ready to shop or is done shopping. You both will be able to view and compare each other's shopping selections.

Public Areas
Any information disclosed in public areas of is public information that may be viewed and collected by any party. We cannot control the use of information disclosed in the social networking, chat rooms, reviews, or bulletin board portions of our site. You should exercise caution when disclosing information, including photos or images, in these public areas and should refrain from disclosing personally identifying information. If you wish to use some of the public portions on our site, we will direct you to first create a public ID, which is not your real e-mail address, before you can post information to our site. dESSYtRENDS Ltd reserves the right to remove any information at any time from our site that we deem inappropriate or for any other reason.

Our Security Practices
Our internal data security policies restrict access to customers' personal information to authorised employees. Authorised employees may use our customers' personal information for dESSYtRENDS Ltd business purposes only. Our employees are bound by dESSYtRENDS Ltd policies that require them to maintain the confidentiality of our customers' personal information. Employees who violate these requirements are subject to disciplinary action, up to and including termination.

We maintain physical, electronic, and procedural safeguards that are designed to guard our customers' personal information. For example, for the security of your online visit to, we may make use of firewall barriers, encryption techniques, and/or authentication procedures. Unfortunately, no data transmission over the Internet can be guaranteed to be absolutely secure. As a result, while we strive to protect your personal information, dESSYtRENDS Ltd cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. In the event of a breach of the confidentiality or security of your personal information, we will notify you as necessary so you can take appropriate protective steps. Unless you indicate otherwise, we may notify you under such circumstances using the e-mail address you provided to us when you registered with

What Are Cookies and How Does Use Them?
We may use "cookies" to collect or log certain information. A cookie is a small piece of information that a website stores on a personal computer and which it can later retrieve. We may use cookies for some administrative purposes-for example, to store our customers' preferences for certain kinds of products or to store a password so that you do not have to input it every time you visit our website. The cookies will not contain information that will enable anyone to contact our customers via telephone, e-mail, or any other means. If our customers are uncomfortable with the use of cookie technology, they can set their browsers to refuse cookies. Certain of our services, however, could be dependent on cookies, and our customers may disable those services by refusing cookies.

Please note that the advertising networks serving ads on may also use their own cookies. dESSYtRENDS Ltd does not control these cookies or the data collection practices of these companies. For more information about these companies' separate privacy policies, you should contact the advertising network directly. For more information on the privacy policies of our advertisers, see below. If the advertising network is a member of the Network Advertising Initiative ("NAI"), you may be able to opt out of receiving targeted advertising delivered by NAI members by following the opt-out directions on

What Privacy Policies Cover the Ads on
We may use third-party advertising companies to serve ads on These companies may employ cookies and action tags (also known as single-pixel GIFs or Web beacons) to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is not connected to personally identifiable information, such as your name and e-mail address.

Links to Third-Party Sites and Websites Containing Branding may contain links to third-party sites. Please be aware, however, that dESSYtRENDS Ltd is not responsible for and cannot control the privacy policies of these other sites or their practices. We encourage you to read the privacy policies for these other sites, as they may differ from ours.

This website may also contain links to sites that display branding and/or dESSYtRENDS Ltd's logo but which are maintained by third parties. Such websites may be identified in that they do not display a "" URL. Please read the privacy policy on these sites for applicable privacy practices relating to personal information collected via those sites because they may differ from's privacy practices. This Privacy and Security Policy applies solely to personal information collected by dESSYtRENDS Ltd.

This Privacy and Security Policy Applies to UK Customers is hosted in the United Kingdom and is intended for United Kingdom visitors.

This Privacy and Security Policy applies to customer relationships established in the United Kingdom. Parts of this Privacy and Security Policy may not apply to visitors outside the United Kingdom. Like almost every website, may be accessed by an international audience. If you are a non-UK visitor to our website, by visiting our website and providing us with data, you acknowledge and agree that your personal information may be processed for the purposes identified in this Privacy and Security Policy. In addition, such data may be stored on servers located outside your resident jurisdiction, which may have less stringent privacy practices than your own. By providing us with your data, you consent to transfer of such data.

Mergers, Acquisitions, and Bankruptcy
If dESSYtRENDS Ltd should ever file for bankruptcy or merge with another company, or if dESSYtRENDS Ltd should decide to buy another business or sell or reorganize part or all of dESSYtRENDS Ltd's business, dESSYtRENDS Ltd may be required to disclose your personal information to prospective or actual purchasers and other parties. It is dESSYtRENDS Ltd's practice to obtain appropriate protections for information disclosed in these types of transactions. dESSYtRENDS Ltd cannot, however, guarantee that dESSYtRENDS Ltd's Privacy and Security Policy will remain unchanged if dESSYtRENDS Ltd is sold or merges with another company. Is Not for Use by Children
Children are not eligible to use We ask that minors (under the age of 18) only use in conjunction with your parents or guardians. Children under 13 should not send any information about themselves to dESSYtRENDS Ltd. If a child under 13 submits information through any part of, and dESSYtRENDS Ltd becomes aware that the person submitting the information is a child, we will attempt to delete this information as soon as possible. Because we do not knowingly collect any personal information about children under 13, we do not use or disclose such information to third parties.

What Else Should I Know About My Privacy?
You should be careful to maintain the secrecy of your passwords and/or account information and be responsible about protecting your personal information and identity whenever you are online.

Trademark Notice
“dt”,, and are trademarks of dESSYtRENDS Ltd.

Lombard Business Park
8 Lombard Road
SW19 3TZ
United Kingdom

Registered in England & Wales
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