Does Shilpa Shetty still smell sweet, four months since her perfume launched? Shilpa Shetty, the elegant, poised and dignified winner of this year’s controversial Celebrity Big Brother has been a busy girl since leaving the Big Brother house in January. Since leaving the house, the Bollywood actress, who arguably wasn’t quite Bollywood A-List, has catapulted into another league. Her debut fragrance launched in June, aptly named ‘S2’, with Indian influences, a heart of jasmine, base notes of sandalwood, vanilla and musk and with top notes of mandarin and bergamot to balance the sweetness of the jasmine, we asked Shilpa about the ethos behind her fragrance. “I have always been a huge fan of beauty products and I love scents that remind me of happy times so jumped at the chance to launch my own perfume. The fragrance composition and all of the notes are favourite choices of mine.  The result is, in my opinion, a stunning perfume that’s special to me and one I know people will love.” Shilpa surely has aroused the olfactory senses of the general public as ‘S2’ has been in the top 10 fragrances list since its launch and with a brand new Christmas set just on the shelves, sales are set to keep on rising. Press coverage of 'S2' has been widespread since its launch with coverage appearing in leading titles such as The Times, Daily Express, Eve, Heat, and OK! Magazine.

We did have to ask Miss Shetty the cheeky question about whether it was a coincidence that she launched ‘S2’ shortly after Jade Goody launched her signature scent ‘Shh’, to which Shilpa replied,  “Not at all, I’m not in a competition with Jade.   Jade’s fragrance was very popular and I have to congratulate her on that. Obviously I’m pleased that my fragrance has been a huge success as I’ve put a lot of time and effort into creating it. I think there has been an increase in the number of celebrities launching perfumes over the last few years but it seems to be reflective of what people want to buy. For me, this is about creating my own personalised scent that I can share with other people.” So which celebrities are also fans of ‘S2’? “I’ve had lots of compliments about my fragrance from showbiz friends and even the wife of a party political leader but I have to maintain a dignified silence - I'm not a name dropper!’ As ever, diplomacy prevails.

So what is next for the Shilpa Shetty brand? Rumour has it that she is soon to release a yoga/fitness video, however currently she is focusing all of her energies on her musical, ‘Miss Bollywood’, which is currently touring Germany and at the beginning of November the show will come to England. It’s the story of a young Indian woman named Maya, who lands in the UK with the dream of setting up a dance academy. Shilpa will be starring alongside a troupe of 40 dancers from Bollywood and is back where she is most comfortable – on the stage.