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TAM MP3 Player concept |
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Just in case the various iPods and Nanos don't strike you as girlie enough, Vivienne Tam has come out with her own TAM MP3 player that's as feminine as red lipstick. After a successful crossover in 2006 with a series of handset pouches for Motorola, Vivienne continues to explore in between fashion and technology. The brand has worked alongside Hong Kong industrial designer Kitman Keung to develop this visionary concept for ladies, the elegant organic lines combined with its striking polished crimson body are the perfect fusion of fashion and technology.
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Brand In 1994, Vivienne Tam launched her signature collection of Eastern inspired clothing with a modern edge on the New York runways. In 1995, she introduced the influential “Mao” collection that triumphantly crossed over from the fashion world into the art world.
The brand produces, designs and markets women's contemporary apparel distributed in major department stores, specialty stores and independent boutiques throughout the U.S. The Company also has a strong presence in the Asia Pacific region with over 25 freestanding stores and in-store boutiques. |
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The Vivienne Tam brand's unique positioning - designs that meld the aesthetic and feminine mystique of Asia with the spirit of the modern world - is well recognized in both the U.S. and Asia. The Company's philosophy is to create harmonious clothing that enhances one's personality while at the same time provide fashionable clothing for modern women that is beautifully designed, superior in quality, wearable, easy to travel with and affordable. www.viviennetam.com |
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Designer
Kitman Keung, a multicultural influenced designer who was born in Hong Kong. At the age of 14, he relocated to Canada where received formal education in design. Shortly after graduation in Canada, Kitman moved to San Francisco to take part in an Ecological Architecture research study, upon completion he moved to Milan in Italy. During his time in Milan, Kitman was accepted to the Domus Academy where he received his Masters Degree in Design. Since 2003, he began work on diverse projects in various areas of the design industry such as electronic and furniture products as well as interior projects and branding. His latest works have been exhibited and distributed in Hong Kong, Japan, Germany, UK, Italy and the USA. www.kitmankeung.com
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For additional reference
Is there a recognize gap in the market for "feminine" technology?
Kitman: Most of the existing so-called feminine electronic products in the market are not really designed for ladies, they are actually unisex designed and then just spray-painted with pinkish colors or patterns, black for men and pink for ladies, which is not striking enough to female.
When I chat with ladies about their thoughts, none of them care much about the device can contain 1000 songs or not, but more keen to choose a matching gadget for their handbags. An MP3 player is not just a functional product for women, it should be also a piece of fashion accessory on their bodies, like rings and necklaces. |
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What inspired your design?
Kitman: I was inspired by a cheongsam with brilliant red color and tight-fitting that shows beautiful organic lines of a female’s body, which is very sexy and attractive to me. I experiment to apply these elements on the device, technology products doesn’t have to be flat and rectangular but could also become organic-shaped and sexy, especially for a product dedicated to women.
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